Example · fictional data

Billbye

Verdict

Pivot

  • What we learned. They already track shared subscriptions together.
  • What to change. Leave automatic cancelling aside and build shared expenses.
  • Next step. Have them try that shared log.

This banner gives the verdict (Go, Pivot or Stop) and how far you can rely on it.

The observed need: a simple way to share joint costs.

Medium confidence

Low

Medium

High

“I spent an evening going through the statement with my flatmate to work out who paid for what.” (respondent 1, 2:10)

8 of 8 interviews used

How we calculate confidence

A verdict needs at least 5 interviews used. Confidence stays low through 7, medium through 11, and high after that. When at least two thirds of the stories agree, confidence can be high. When at least one third line up, it can be medium. You also need at least 3 past facts from 2 people.

This summary tells you what the interviews showed, in a few lines.

Analysis summary

Billbye spots and cancels forgotten subscriptions. People already track shared subscriptions, as a couple or with flatmates. They praise the idea of an app that cancels everything, then describe the same shared note.

This chart shows whether each new interview still teaches you something.

What each interview added

The latest interviews add almost nothing new.

These lines are exact words from people, so you can judge for yourself.

Key messages

Each starting bet is confirmed, disproved or partly true, based on what people already did.

Hypotheses

Each card is a starting bet. We only quote what respondents actually said.

Confirmed

Couples and flatmates already track their shared subscriptions.

The shared note or the statement checked together is the log they already describe.

“We list our shared subscriptions in a shared note, not in an app.”
Disproved

They want an app that cancels for them.

Five people contradict that use. They cancel things themselves.

“Nobody lets an app cancel for them: we cancel things ourselves, we just want to know who pays for what.”
Partly true

A reminder before renewal helps, without replacing their shared note.

The reminder helps two people, who still keep their shared note.

“The reminder before renewal saved me one charge, but I kept our note.”

What they say / What they do

What they say

joint account subscriptions

“I say I never forget a subscription, then at the end of the month we find a charge nobody uses.”

What they do

They go through the statement together.

“I spent an evening going through the statement with my flatmate to work out who paid for what.”